de Pesando

2009-09-10T11:17:00.001-07:00

Creative Design Industries

2009-09-10T11:12:00.000-07:00

Identity for a retail and wholesale fashion and textile design sourcing company

Bootique Fashion

2009-09-10T11:11:00.000-07:00

Identity for a retail fashion brand aimed at 15 - 21 year old girls.

Photography, Natural World

2008-12-02T02:51:00.001-08:00

Halfords

2008-11-30T10:09:00.000-08:00

Halfords wanted to update their own-brand accessories and trimming business, and needed a complete re-think of the whole visual language.

I produced a new brand identity and overall scheme across their product range, designed the packaging and art directed the initial photographic template.

I was also commissioned to produce a comprehensive brand manual to allow Halfords to continue the roll-out across all products

Wickes

2008-11-29T12:26:00.001-08:00

I have worked on several new schemes for Wickes, looking at shifting the retail emphasis to new markets and rationalising the product delivery and display schemes.

Wickes is keen to move with the market - shifting from trade only customers towards a mix of professional and amateur customers

Nisa

2008-11-29T12:03:00.000-08:00

Nisa ( The Nisa Today's Group) needed a new image to compete in the crowded symbol group convenience store market. After initially looking at new, more modern concepts, they finally decided to play safe with an evolutionary development of their existing image, and an updated and re-focused interior presentation.

I developed this brand identity in association with the retail design group, CDW & Partners

Tesco

2008-11-28T13:49:00.000-08:00

I have worked on a number of projects for Tesco in association with CDW & Partners, generally developing experimental retail presentations and looking at new ways to brand retail areas withing the store environment.

Tesco are always looking at new ways to enhance their visual language and are generally open to experimentation.

Budgens

2008-07-30T04:38:00.000-07:00

Working with Retail Design Consultancy CDW & Partners, I helped develop internal and promotional graphics and retail support material.

Richard Ostell

2008-07-30T04:33:00.000-07:00

Identity for the New York based Creative Director Richard Ostell

Cotillion

2008-07-21T05:10:00.000-07:00

The Cotillion Group was the identity of the proposed umbrella organisation for the Windsmoor Group. I devised the name and visual identity. The Windsmoor Group was eventually sold to the Jaques Vert Group and the project stalled

STARK

2008-07-21T02:57:00.000-07:00

Development of the STARK logo, a division of the USC fashion group, for branding retail casual wear and denim ranges.

Parker Art Direction

2008-07-20T06:57:00.000-07:00

I art directed the photographic material for the Parker Pen sales and promotional material for the last season that they were based in the United Kingdom, this included material for POS and retail / wholesale use. The 'mood' photography shown here was particularly challenging, we used real black backgrounds and the final work needed no retouching or manipulation, all effects created 'in-camera'

echo

2008-07-20T06:24:00.000-07:00

Identity for a company that organises clothes and accessories 'swop' events

Nisa

2008-07-20T06:23:00.001-07:00

I have worked indirectly for the Londis ( Musgraves Ltd ) store group for several years, on internal and exterior graphics and retail development briefs. I have developed signage, fascia and retail graphics on a number of incarnations of the brand and have developed several evolutionary versions of the retail identity.

I was also briefed to develop a new retail brand identity, and this was the eventual route selected. However - as often happens, the client decided to go with a route presented by a much larger consultancy - which is almost identical.

MONO

2008-07-20T06:19:00.000-07:00

Identity for a printed textiles range, furnishing and interiors fabrics, all in monochrome

Live Music Photography

2008-07-20T06:17:00.000-07:00

I have worked occasionally for several years photographic and reviewing live music events.

NewFrontier

2008-07-19T05:26:00.001-07:00

NewFrontier was one of a raft of jeans and casual wear labels created to sit within the New Look retail environment.

2008-07-19T05:05:00.000-07:00

Field Lane is one of the oldest Christian charities in the City of London and needed an annual report that communicated the wide range of services they provide to the community

Reiss

2008-07-19T05:02:00.001-07:00

Reiss was a small Menswear company when I worked with them, a version of a new logo had already been drawn by another consultancy, but it needed refining and adapting to labeling and packaging needs, a colour palette needed developing and suppliers needed to be engaged. I also worked with Reiss on advertising and brochures

French Connection

2008-07-13T11:03:00.001-07:00

I spent 4 years as the in-house graphic designer for French Connection, charged with the sole responsibility of maintaining and progressing the brand image.

My brief from CEO Stephen Marks was to present a company that had a single cohesive brand image, just as Esprit had achieved.

The first thing to resolve brand identity. I discarded the existing logo and created a new marque that was simple, clean and universal.

I saw French Connection as a brand that had a design edge on its competitors, needed to show some visual authority and could stand up on the quality of its merchandise. A clean, cohesive base visual language was all that was needed.

I initially developed new advertising material. It was the first time French Connection had used advertising for several years and was an immediate success, helping to raise the profile of the brand and introduce the new brand identity

Brochures and POS devices followed and quickly became an important part of the brand offer.

It was essential to to integrate the brand language with the clothing, looking at garments, prints trimmings and accessories and developing the look with the designers and merchandisers. Seeing the garments as part of the language and helping to identify the French Connection logo with a high profile image was essential for the development of the brand.

The f.c.u.k. acronym was originally taken from the fax letterheads that were used to communicate between UK, HK and NY offices, the first use was in the simple girls t-shirt seen here, essentially an homage to an Antonio & Alison t-shirt from several seasons before. It was based on the shaky typewritten notes, degraded by use in the fax machine that we were familiar with in use in the office. It became an instant best seller in both retail and wholesale divisions and was repeated for many seasons in new colour ways.

It was also used in the windows of the Regent Street store during London Fashion Week 1997, ( as a comeback to the committee after a small dispute), it was photographed and appeared in the London Evening Standard, creating quite a stir, and a number of trade magazines. The fuss really appealed to Stephen Marks, and he was equally amused at the reaction to the garments when he went to see a large catalogue company with a view to including French Connection in their buy.

Some time later it was presented to the advertising agency who were able to develop it into the infamous FCUK advertising campaigns, along with the seasonal shoot and cropped image with white background brochures that had already been developed by me in house.

Zipper Image Landscaping

2008-07-13T10:41:00.001-07:00

Brand identity and launch material for a fashion brand management company

French Connection Underwear

2008-07-12T13:09:00.001-07:00

I had completed a small freelance project for French Connection based on packaging Underwear before I joined the company full time, and a more comprehensive solution was an important brief for me. The paper cylinders worked really well, the range was initially planned as a small accessory line but quickly became a big seller and grew season to season, much of the success was attributed to the presentation.

Parker Pen

2008-07-12T12:22:00.001-07:00

I worked on a range of packaging and art directed photographic shots for the Parker Pen company in association with CDW & Partners, before they moved their design base from Newhaven to Boston,

Summer Street Party

2008-07-11T10:49:00.000-07:00

Something different, a couple of posters for safety and information at a public event, that required a map and lots of dull technical information - and loads of venue and business logotypes, as usual - without a budget.

Greenpark Capital

2008-07-09T02:05:00.001-07:00

Greenpark Capital is a private equity specialist in central London. I have worked with them from the outset, devising their corporate image, branding and visual language. This includes advertising, printed communication and graphic support for conferences and exhibitions.

Greenpark needed to establish a very specific image to enter a complex industry. It was important to communicate stability, discretion and authority and create a strong visual language from the outset.

Planet Packaging

2008-07-08T07:45:00.001-07:00

In addition to brochures and advertising, I worked on a number of packaging and labeling projects for Planet, including underwear, swimwear and lingerie

Nicole Farhi Branding

2008-07-08T07:36:00.001-07:00

I worked with the Nicole Farhi brand as a division of French Connection, as well as maintaining the existing brand visual structure we needed identities for new divisions such as Jeans, Home and Swim.

I also managed the advertising, fashion show marketing needs and advertising material.

French Connection Childrenswear

2008-07-08T07:23:00.001-07:00

French Connection Childrenswear was primarily a wholesale department and needed ore aggressive support material to give it a stronger presence within independent retailers

French Connection Brochures

2008-07-08T07:18:00.000-07:00

I produced seasonal brochures for French Connection to support the collections and the seasonal trends, the brochures led the environmental graphics and display material in store and through to independent retailers that carried French Connection Stock.

Each season the range would be selected and photographed, and it was my job to develop the results into brochures and P.O.S and feed the visual merchandising and display departments, then to channel the results into advertising and deal with the magazines and agencies direct.

Nicole Farhi Seasonal Brochures

2008-07-08T07:13:00.001-07:00

I produced the seasonal brochures for Nicole Farhi to support the collections and PR departments, working with some of the best photographers in the industry

William Clarke / Everbond

2008-07-08T07:07:00.000-07:00

An unusual project to design support material for a supplier of interfacing and linen materials to tailors and maufacturers needing suitings. The factory had a giant ancient machine that was powered by water, that beat the linen with wooden paddles to flatten the fiber and create the specific texture required. The literature had be be in English, French and German which required specialist translation of important technical material.

The illustrator is Clifford Harper, he did an excellent job of communicating the beauty of such a complex machine.

French Connection Seasonal Brochures

2008-07-07T12:56:00.001-07:00

Seasonal brochures are an essential part of the retail and wholesale proposition. I worked closely with the PR department to interperate the theme and palette of each season to produce material that assisted the wholesale and retail propositions

French Connection Accessories

2008-07-07T12:53:00.001-07:00

French Connection needed support material for its accessories division, both retail and wholesale. I produced regular publications and POS material for the stores and Public Relations department

ACN /Snapshot

2008-07-07T12:46:00.001-07:00

Snapshot is an irregular publication from the Architecture Center Network.

I worked on a number of publications for the ACN across a range of uses, and support and promotional graphics.

Chez Nous

2008-07-07T07:39:00.001-07:00

Chez Nous was a quality restaurant and bar in Brighton, they needed help in presenting and marketing themselves and making the best of their facilities, this project was in association with REALCITY NETWORK , photography by Sam Milford

CRU Bar and Restaurant

2008-07-07T07:15:00.000-07:00

Cru is a bar and restaurant in Hoxton, focused on wine education and enjoyment, it also has an art gallery and sells locally produced organic vegetables and delicatessen. I devised the logo, palette and all print and corporate material.

O'Shea

2008-07-07T06:38:00.001-07:00

Martin O'shea, textile supplier to suiting and tailoring companies need a new identity and support material. This is quite an early piece of work, but I have always liked it.

French Connection Bathroom

2008-07-07T05:09:00.001-07:00

French Connection Bathroom was developed initially by Din Associates, under Valerie Wickes. When I joined French Connection it was my brief to maintain the existing small range and extend it into new products, develop packaging, brochures and advertising and retail display. The range was very successful and soon developed into spa and cosmetics ranges.

Card Warhouse

2008-07-07T04:58:00.001-07:00

Card Warehouse, formerly Cardfair, need a new image and retail space. I devised the corporate identity and brand language, this project was in association with CDW & Partners, who developed the retail environment

Coventry Building Society

2008-07-07T04:03:00.000-07:00

Coventry Building society need a new retail presentation, graphics and selling concept. The solution was to make intangible services into products and lighten the tone of communication. This project was in association with CDW & Partners who devised the retail environment.

The illustrator was Ian Mitchell.

Royal Doulton

2008-07-07T03:33:00.000-07:00

A retail development, Doulton at Home store, developed in association with CDW & Partners. I developed branding and environmental graphics

Farmhouse Table

2008-07-07T02:58:00.001-07:00

Farmhouse Table was a concept from Winners Foods to bring local supplier into store environments as a 'satellite' retailer in a modern market place concept. I developed the Corporate Identity and retail graphics, project in association with CDW & Partners

68ight

2008-07-07T02:03:00.001-07:00

68ight, an outerwear, underwear and lingerie retailer and manufacturer, part of the Hop-Lun group. I created a new brand marque and corporate image as part of a detailed retail space project in association with 3rd Space.

The brief covered signage, retail and interior design, advertising, packaging / labeling.

Mothercare

2008-07-07T01:54:00.001-07:00

I have worked regularly on Mothercare retail and print projects, ranging from large scale interior and exterior graphics to instore publications, in association with retail designers CDW & Partners.

Somewhere exhibition

2008-07-06T11:34:00.001-07:00

Graphic support for an exhibition of ceramic art by Liverpool Artists including posters, flyers and postcards

WI45

2008-07-06T11:27:00.001-07:00

Corporate identity for an online record label concept, allowing unsigned bands to distribute digital download only singles

Blazer

2008-07-06T11:19:00.000-07:00

Blazer was a division of Moss Bros, and needed repositioning within a volatile menswear market, I produced the logotype, labeling and packaging

Natural Blue Promotion

2008-07-06T08:05:00.001-07:00

Taking inspiration from classic film posters to create a retro feel in-store by taking new seasons garments and creating pastiche of retro film graphics. The garments and models were photographed by Michael Hutson.

UNISA

2008-07-06T07:43:00.000-07:00

Unisa is a high quality shoe wholesale company in London. I worked for several seasons developing retail graphics, product sales brochures and wholesale materials, developing a stronger, fresher visual language.

In addition to art direction and graphic design, I also photographed all the product and completed all post production work

Precis Petite

2008-07-06T07:05:00.001-07:00

The Logo for Precis Petite needed only subtle re-working. The brand needed a complete overhaul of its promotional and retail graphics and presentation

La Vida Rosa

2008-07-06T06:57:00.001-07:00

Seasonal promotional brochure for a range of fashion shoes. I photographed the product as well as designing the brochure and all retouching and production work

JTA seasonal brochure

2008-07-06T06:41:00.001-07:00

An example of the seasonal brochures I produced for JTA , this one focusing on loafers and pumps, aimed at wholesale and independent retailers

2008-07-06T06:23:00.001-07:00

Great Plains is a sub division of French Connection, essentially producing more accessible versions of the main brand from the same factories and fabrics. The division was primarily wholesale. The brief was to enhance the profile of the brand with a new logo and visual language.

Natural Blue

2008-07-06T06:12:00.001-07:00

Natural Blue was a primarily Jeans and Casual Menswear brand based in the city of London, I devised a new brand identity, promotional graphics packages and retail space design for several seasons.

Dannimac

2008-07-06T05:53:00.001-07:00

This is a logo that was implemented just as I joined the project and the client was reluctant to go through another process of change, I'm personally not that keen but the client was happy and only required some subtle redrawing, I continued this project to work on the brochures and retail graphics.

Planet

2008-07-05T09:18:00.000-07:00

Redrawn logo for the Planet division of the Windsmoor Group, corporate and seasonal literature, brochures, retail graphics and display materials.

Windsmoor

2008-07-05T09:14:00.001-07:00

New corporate identity for Windsmoor. Work also included new labeling and packaging, retail graphics and store communication, all advertising and brochures and associated public relations needs.

MSALON

2008-07-05T09:09:00.001-07:00

Corporate identity of a high end Mayfair Hair Salon

Bagel & Griff

2008-07-05T08:56:00.001-07:00

Retail Identity for a quality interiors and homewares store. Work included all packaging and retail graphics, advertising and promotional work.

Time, London

2008-07-05T08:43:00.000-07:00

Logo for a London fashion Retailer including a custom font, packaging and retail graphics and environmental / window display design.

Eatons Fine Jewellers

2008-07-05T08:32:00.000-07:00

Corporate identity for a Fine Jewellers in Derby, a retail design project commissioned through 3rd Space, the stationary and business cards use a very high gloss custom foil block, the cards are a very deep 4 colour black

Environmental Photography

2008-07-05T07:01:00.000-07:00

War Memorial, Liverpool

Resin Cast Door, Metropolitan Cathedral, Liverpool

Environmental Photography

2008-07-04T03:48:00.000-07:00

Modernist cement render fascia. Federation House, Hope Street, Liverpool.

Environmental Photography

2008-07-04T03:33:00.000-07:00

Imperial War Museum, Salford Quays

Environmental Photography

2008-07-04T03:16:00.001-07:00

De La Warr Pavillion, Bexhill on Sea, East Sussex.
Modernist masterpiece by Eric Mendelsohn and Serge Chermayeff, 1935.

Folio Start Point

2008-07-03T11:21:00.000-07:00

A blog to act as a support to my design and direction work